Burger King plans to invest $400 million in its U.S. restaurants over the next two years to update its stores and boost flagging sales.
The burger chain said Friday the investment includes $250 million to revamp stores and update technology and kitchen equipment and $120 million for heavier advertising. Burger King also plans to spend $30 million upgrading its app to offer smoother ordering and personalized deals.
Burger King’s U.S. sales plunged during the pandemic, then recovered in 2021, rising 5%. But that was still slower growth than McDonald’s, which saw U.S. same-store sales jump 14% in 2021. Curtis, a longtime franchisee and operations executive at Domino’s, joined Restaurant Brands in 2021 and now serves as Burger King’s North America president. Curtis said he spent the last year visiting many of the chain’s 400 franchisees in the U.S. and Canada and asking them what they wanted the revamp to look like.
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