Burger King customers are suing the chain claiming its Whoppers are smaller in real life than the ads
Plaintiffs are seeking damages and an end to the ads.www.BusinessInsider.co.zaA new lawsuit is claiming Burger King is misleading customers about its menu items, including the signature Whopper,The lawsuit, which is seeking class-action status, says that the burger chain misrepresents burgers in advertisements as larger than they actually are. The Whopper specifically is advertised as 35% larger than the actual product, the suits says, citing food reviewers on social media.
"Although the size of the Whopper increased materially in Burger King's advertisements, the recipe or the amount of beef or ingredients contained in Burger King's Whopper has never changed,"The plaintiffs are seeking damages and an order for Burger King to stop the advertising they say is misleading, with hopes to represent any customers who bought an"overstated" menu item at the chain since September 2017.
"Burger King's actions are especially concerning now that inflation, food and meat prices are very high and many consumers, especially lower-income consumers, are struggling financially," the lawsuit says. A spokesperson for Burger King declined to comment, saying the chain does not comment on"pending or potential litigations."
Lawsuits accusing fast-food chains of false advertising are fairly common. Regardless of the strength of the case, companies often settle quickly to avoid bad publicity,
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