The Burberry pop-up offers bespoke personalization for trenchcoats, and will serve as the brand's flagship while it's 57th Street location undergoes renovations.
tents from the late 19th and early 20th century and the brand’s connection to the outdoors. The windows in front of the tent feature the brand’s new archive-inspired logo, along with the reimagined Equestrian Knight design.Sitting between Blancpain and Canada Goose, the pop-up space is equipped with artisans from Burberry’s Castleford manufacturing site andCity-based tailors to help visitors customize their trenchcoats with a selection of buttons, embroidery and patches.
The space used to be the Valentino flagship until December 2020. The brand had a rent dispute with the building’s landlord, Financière Marc de Lacharrière, during the pandemic. The two later reached a settlement after Valentino sued in June 2020 looking to terminate its 15-year lease. Valentino started its lease at the location in 2013.
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