For the third consecutive week there was nothing hotter nor bigger in the business of sport than the NFL.
There was widespread relief among those who know how important John Herdman is to the success of the Canadian men’s team soccer program that he was returning as head coach in the FIFA cycle leading to the 2026 World Cup, despite being in high demand from other clubs and countries, and even media reports out of New Zealand that he had agreed-to-terms to coach the “All-Whites” Down Under.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m.
The biggest winner was the AFC Championship Game; a 23-20 win by the Kansas City Chiefs over the Cincinnati Bengals. That gave CBS an average American audience of 53.1 million viewers and CTV an average of 2.3 million. It was the biggest U.S. TV audience since last year’s Super Bowl LVI in Los Angeles and the biggest conference championships since 2019.
The terrific numbers show how sports betting, fantasy football and multi-network rights assignments are giving followers of other teams multiple reasons to tune-in and fan the flames of TV viewership.Article content The conference games’ TV results sure seem to be pointing the NFL to yet another 100-million-plus Super Bowl audience in the U.S. and more than seven million in Canada, which would represent a per-capita equivalent of 65 million.
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