We were reminded again about how powerful commercial force NFL is throughout its 18\u002Dweek regular season/playoffs, thanks to social drivers.
The NFL this week continued its complete domination of January — as it does every year in the first six weeks of the year leading to the Super Bowl in mid-February.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
In Canada, CTV and TSN drew 1.7 million, according to Numeris. Even with no Canadian-based team involved to drive viewership, those numbers are well north of a good early Hockey Night In Canada game on Saturday night. Similar second-round exits eliminated the US$6 billion New York Giants and the US$3.2 billion Jacksonville Jaguars from contention.
With Boudreau shown holding back tears on back-to-back nights on national TV, no one stepped up to remind the Canucks of the principled way to go separate ways in the business of sport, the business of business and even the business of life.
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