How Cellfind’s decade-long partnership with a data-driven technology provider is redefining scale, support and SMS strategy.
How Cellfind ’s decade-long partnership with a leading data-driven technology provider is redefining scale, support and SMS strategy.When you’re sending millions of SMS es a day, there’s no room for guesswork. In the high-volume world of mobile messaging, reliable delivery and responsive support are non-negotiables. And for one of South Africa’s top data-driven marketing companies, Cellfind is not simply a platform provider; it's the other half of a decade-long partnership.
Even though this partnership has grown technically, strategically and personally, it’s worth noting that back when the company first came on board, the SMS landscape was a different place. Delivery success wasn’t always guaranteed, feedback was limited and bulk messaging meant sending and hoping for the best. “You’d send an SMS and just trust it got there,” explains the company representative. “With Cellfind, that changed.
From large resellers to niche agencies, clients have different needs. “Some don’t care about dashboards – they just want their OTPs to go out and get delivery receipts via API. Others want to schedule and track everything manually,” he says. “With Cellfind, we can do both.” Whether it’s high-volume marketing traffic or small shortcode competitions, Cellfind’s tools flex to fit the brief. Campaigns can be segmented, scheduled, tracked and optimised.
For the company, it all comes down to reliability – in both tech and team. “An SMS is still an SMS. You can dress it up, but it’s a message that needs to get from A to B,” he says. “What really matters is that it works, and that there are people behind it when you need help.” That’s why, after more than a decade, the partnership continues to thrive. Even in a fast-paced digital world, the basics still count: speed, stability and service. “We know that Cellfind has our back,” he concludes.
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