BEIJING : Budweiser Brewing Co APAC, Asia's largest beer company by sales, said on Thursday it will expand into more Chinese cities with its premium products as it sees a rebound in demand after the country lifted its COVID-19 curbs. In December, China suddenly dropped its strict three-year-old zero-COVID
BEIJING : Budweiser Brewing Co APAC, Asia's largest beer company by sales, said on Thursday it will expand into more Chinese cities with its premium products as it sees a rebound in demand after the country lifted its COVID-19 curbs.
The Asia-Pacific unit of brewer Anheuser-Busch InBev aims to increase the number of Chinese cities where it sells at least one million litres of its premium Budweiser brand to 220 this year, up from 201 last year, with the number for its"super-premium" brands, which include Hoegaarden, Blue Girl and Corona, rising to 60 this year, up from 51, Craps said.
Budweiser APAC's sales of high-end and above products have more than 40 per cent of the China market, according to a research report by SPDB International.
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