The beer brand has faced an overwhelmingly negative response to its latest marketing bid, featuring the NFL star, amid an ongoing backlash.
On Sunday, the beer brand released a 15-second spot on YouTube featuring several men including Kelce—a Kansas City Chiefs tight end—grunting as they sat down before one cracks open aWhile the ad appeared to return to appealing primarily to male beer drinkers, and despite only attracting 1,700 views as of 9:30 a.m. ET on Monday, the comments below it were overwhelmingly negative.
Philadelphia Eagles fans drink Bud Light while watching Super Bowl LVII on February 12, 2023, in Philadelphia, Pennsylvania, and, inset, Travis Kelce of the Kansas City Chiefs at a welcome reception on June 28, 2023 in Las Vegas, Nevada. Kelce features in the latest Bud Light ad.
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