“We open on a horse. Cut to, like, a farmer. Then a welder. Then a man on a horse. Maybe a jockey. We hear a voice-over. Reciting the Gettysburg Address.” newyorkerhumor charts how a Budweiser ad was born.
Farmers, fields, horses, someone doing something with horseshoes, rodeos, a kid on a horse, wheat, fields, cowboy hats . . . but all the while we hear John Mellencamp’s “Little Pink Houses.” But sung by the Whiffenpoofs.Sorry. I worry we’re straying a bit. Maybe let’s focus on the script.I love that. Sputnik. We could show Sputnik. Old footage.
The moon landing. Pearl Harbor. Watergate. These are just words, I know. But still.Walls. Metaphorical walls. We’re tearing them down. By building new ones. Listen. Just listen. A voice is heard, over the images. “America. Who are we? Where are we? How are we? We’re good. How are you? Look. America is more than just beer. It’s all of us. Together. But apart. The American way.”
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