The K-pop act will reveal a 30-second clip of the album's title track on TikTok, the video-sharing platform.
on TikTok this Friday, 12 hours ahead of the album's official release that day.
The band will unveil a 30-second preview video of the title track on TikTok at 6 a.m. on February 21 before the full album is released at 6 p.m. that day, Allkpop reports. The latest move by BTS is reportedly the first time the K-pop act has revealed a new track on a video-sharing SNS platform, according toTikTok has been gaining traction as a breakout platform for unknown artists. Back in 2018 it was the world's most downloaded iOS app, surpassing Instagram, Facebook and YouTube.
"TikTok's unique promotional method which allows artists and consumers to communicate while promoting their content to one another, breaking away from the typical methods of promotion, is currently creating a hot sensation," a spokesperson for TikTok told Allkpop.
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