KOREA: As reported by Allkpop, BTS member Jin has teamed up with Baek Jong Won, chef and CEO of The Born Korea, to launch a new venture in traditional Korean liquor.
is a premium Korean liquor inspired by the traditions and agricultural specialities of Yesan, Chungcheongnam-do, Baek’s hometown.This venture marks Jin’s first independent business endeavour as a BTS member, reflecting his passion for traditional Korean liquor., where he explored Korean liquors with master Park Rok Dam. Jin has also shared his homemade liquors with figures such as fellow member J-Hope and chef Lee Yeon Bok., a subsidiary of The Born Korea, manages distribution.
Traditional liquor master Park Rok Dam, known as the “Godfather of Korean Traditional Liquor,” advises the team to ensure product quality and authenticity.An insider highlighted Jin and Baek’s extensive collaboration and dedication to the project, saying they’ve carefully refined every detail. Fans are thrilled, calling the launch a “great opportunity to introduce Korean traditional liquor to the world” and expressing excitement to giftThis partnership between a global K-pop icon and a culinary expert aims to modernize traditional Korean liquor, elevating it to international prominence beyond typical celebrity branding.His most well-known role is that of a member of the boy band BTS, which is very popular all over the world.
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