Skyscrapers, bridges and other landmarks in South Korea’s capital will be lit up in purple on Monday as the country begins celebrating the 10th anniversary of K-pop band BTS, whose global popularity is a source of national pride.
A model shows sheets of postage stamps marking the 10th debut anniversary of K-pop band BTS at a post office in Seoul, South Korea, Monday, June 12, 2023. Post offices start selling the stamps Tuesday. –
From Monday evening, numerous Seoul structures, including City Hall, the 123-story Lotte World Tower, several Han River bridges, and the futuristic DDP – a Zaha Hadid-designed aluminum and concrete dome that’s often used for visual art – will be bathed in purple, a color associated with BTS, according to city officials and the group’s management company, Hybe.
Seoul officials hope that the celebrations, which will continue for around two weeks, will boost tourism. The city has designated more than a dozen sites associated with BTS, including places where the group held major performances or shot some of their famous videos. Quickly garnering huge followings in Asia following their debut, BTS' popularity expanded across the globe with their 2020 megahit “Dynamite,” the band’s first all-English song that made it the first K-pop act to top Billboard’s Hot 100. BTS has since performed in sold-out arenas around the world and was invited to speak at United Nations meetings, supported by a legion of global followers who call themselves the “Army.
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