Following his retirement after an aphasia diagnosis, Bruce Willis becomes the first Hollywood star to sell his likeness for deepfake use.
Bruce Willis becomes the first Hollywood star to sell his likeness for deepfake use. Willis is known for his various film and television roles over the past 40 years, beginning with his breakthrough on the ABC series Moonlighting in 1985. After that, it wasn't long until he debuted as iconic action hero John McClane in 1988's Die Hard, later reprising the role for four sequels. In the later years of his career, Willis starred in many low-budget direct-to-video releases.
SCREENRANT VIDEO OF THE DAY Earlier this year, it was announced by his family that Willis was stepping away from acting after being diagnosed with aphasia. The neurological condition affects a person's ability to read, listen, and speak, which is especially impactful for an actor since they are required to memorize and recite lines.
Will Bruce Willis Star In Movies and TV Via Deepfake Technology? Using modern deepfake technology, Willis appeared in a commercial for the Russian phone service MegaFon in 2021. The actor appeared in the commercial without ever being on a set and his face was digitally transplanted onto another performer. In a statement, Willis expressed how pleased he was with how the project turned out, as it gave him an "opportunity to go back in time.
As deepfake technology has improved in recent years, there has been growing ethical concerns about recreating someone's likeness on screen. While some see it as a nice way to remember beloved actors, others believe it is disrespectful to a person's legacy. In the case of Willis, the actor has given his consent to see where this could go, so perhaps there is no reason for concern.
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