The retailer hosted a party in its Hudson Yards store in Manhattan to promote its collection created with Gold House.
On Tuesday night, the retailer hosted more than 150 guests, including influential AAPI leaders, to a Lunar New Year celebration in its Hudson Yards store. The attendees were served Asian-themed hors d’oeuvres from celebrity chef Jordan Andino and special Gold House edition cupcakes with Sprinkles., said China is still the second largest market for the company outside of the U.S. and it’s “coming back slowly. But we’re confident that it’ll continue to come back.
He said partnering with Gold House allows Brooks Brothers to expand its reach with Asian communities both in the U.S. and around the world.Bing Chen, CEO of Gold House, said although this is his company’s first collaboration with Brooks Brothers, he’s hoping it won’t be the last. “Brooks Brothers is America’s oldest retail institution so to engage with them is really exciting,” he said.
The Year of the Rabbit collection is sold in China, Japan, Vietnam, Korea, Singapore, Hong Kong and Taiwan as well as in the U.S. and Canada.
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