British shoppers swapped branded items for cheaper own-label products and turned to value ranges to help manage grocery inflation which soared to 8.3% in the four weeks to June 12, its highest level since April 2009, industry data showed on Tuesday.
Kantar said that based on its latest data, the average annual grocery bill in the UK is on course to rise by 380 pounds .
Kantar said store footfall jumped by 3.4% over the latest four weeks, while online fell to its lowest proportion of the grocery market since May 2020 at 12.0%. Digital orders fell by almost 9% in June. Kantar said supermarket sales fell by 1.9% during the 12 weeks to June 12 year-on-year, but were up 0.4% in the latter four week period.
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