LONDON :Britain's BrewDog has struck a deal for its flagship craft beer Punk IPA to be made in China, as it seeks to expand its sales and reach ahead of an initial public offering (IPO) in the coming years.Scotland-based BrewDog said on Monday it had signed a joint venture with Budweiser China to produce its
LONDON :Britain's BrewDog has struck a deal for its flagship craft beer Punk IPA to be made in China, as it seeks to expand its sales and reach ahead of an initial public offering in the coming years.
Punk IPA, Lost Lager, Elvis Juice and Hazy Jane have helped turn BrewDog into a household name in Britain. Expansion into new countries will help drive sales higher ahead of an IPO. The company had originally planned a flotation in 2020, but that was shelved during the coronavirus pandemic. While BrewDog has had a presence in China since 2015, Watt said it had been hard to scale up without a local partner. It's a similar model to a partnership deal BrewDog signed with Asahi in Japan, which saw sales there double in its first year.
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British craft beer firm BrewDog in JV deal for China expansionLONDON : British craft beer firm BrewDog said it will start to brew its Punk IPA, Hazy Jane and Elvis Juice products in China through a joint venture with Budweiser China which it hopes will help to lift sales in the country. BrewDog said in a statement on Monday its beers would be produced at Budweiser C
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