The suit alleges that deceptive advertising has led customers to falsely believe that Brita products filter certain contaminants
Brita water pitchers for sale inside a Target retail store in Seattle.
Brita is owned by Clorox Co., which is headquartered in Oakland. Clorox released a statement Wednesday saying it was still reviewing the complaint, but looked forward to “defending ourselves vigorously.” “Unfortunately, the Products are not nearly as effective as defendant deliberately leads people to believe, causing consumers to overpay millions and forego more effective alternatives,” the lawsuit said. “In this way, defendant has not only bilked millions of dollars from consumers in ill-gotten gains, but Defendant has put the health and welfare of millions of consumers and their families at risk.
PFAS, or per- and polyfluorinated substances, are a group of thousands of manufactured chemicals that have been widely used for decades in products that resist heat, oil and water. They can be found in such everyday items as nonstick cookware, dental floss, period underwear, fast food boxes, water-repellent clothing and firefighting foam.
Depending on the type of filter, Brita products are certified to reduce or remove contaminants such as chlorine, lead, mercury, asbestos, some particulates, zinc, copper and select pesticides, herbicides and pharmaceuticals, according to its website.
The lawsuit argues that claims on the labels and packages of certain Brita water filters, pitchers and dispensers — such as “Cleaner, Great-Tasting Water for Over [20, 25, or 30] Years,” “The #1 FILTER” and “Reduces 3X Contaminants” — are false and misleading. Other claims like “Better water for you.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Maui fires: Water remains unsafe to drink and boilBrita filters, devices connected to refrigerators or sinks and even robust, whole-home systems are unlikely to address the “extreme contamination” that can happen after a fire, as being seen in Maui's water right now.
Read more »
Mom of 15, who faked death after allegedly boiling newborn puppies, found alive behind false wallMartha Crouch, 58, vanished in 2021 after skipping out on probation requirements stemming from the horrific abuse she allegedly doled out to some of her 15 children
Read more »
Fact check: Trump makes new false claim to support old false claim that he won Georgia in 2020Former President Donald Trump keeps telling the lie that he won Georgia in the 2020 election. This weekend, he delivered a new false claim in support of that old false claim.
Read more »
Portland pays out thousands to woman who railed against policeThe city of Portland agreed to pay its former 'defund the police' commissioner $5,000 to settle its portion of a lawsuit accusing cops of leaking false information.
Read more »
Stunning pic: 16-foot thresher shark seen leaping from water in WalesThe large shark leapt out of the waters off New Quay, Ceredigion, Wales, quite to the surprise of sightseers.
Read more »