The Alaska Seafood Marketing Institute expected about 12 percent of people who receive coupons meant to stir demand for sockeye salmon to redeem them, but so far 26 percent of coupon recipients have done so.
Bristol Bay had an astounding 77 million salmon return between the region’s nine most bountiful rivers last year. Over 60 million sockeye were harvested, more than double the 20-year average.
Ammu said although he missed some of the larger pushes of salmon, his boat still had its best season yet. Ex-vessel price is the dollar value of commercial harvest before it gets processed. Dunn said the marketing association is working especially close with the Alaska Seafood Marketing Institute to sell as much frozen stock as possible.
ASMI expected about 12 percent of people who receive coupons to redeem them, but Rider said so far, they’ve been selling double that mark. 26 percent of coupon recipients have redeemed them. “If we get another larger than expected harvest, that could be great from a fishing point of view, but bad from a market point of view and bad from a pricing point of view,” she said.
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