Brad Pitt is getting serious with Brioni.
The Rome-based men’s wear brand unveiled on Friday its spring 2020 campaign fronted by the American A-lister actor and producer and WWD has learned that it will also release a Brad Pitt signature line of exclusive items, including a limited-edition suit and tuxedo featuring a customized label. A Brioni spokesperson confirmed the rumor. The first limited-edition styles will be unveiled in the second half of 2020.
Commenting on the campaign, Brad Pitt said, “I’ve always admired Brioni’s elegant and timeless designs,” Pitt said of the black-and-white campaign, lensed in Los Angeles by Mikael Jansson. “The brand embodies creativity, quality and excellence.” The campaign bows today on business newspapers and supplements, digital media outlets as well as outdoor and airport billboards in selected cities worldwide.Kering, then called PPR, acquired Brioni in 2011 from the descendants of the company’s founders, Nazareno Fonticoli and Gaetano Savini.
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