This new campaign is a sizzler.
campaign worldwide, here comes another hot new series of ads from the fastfood giant. The brand aims to put its stamp on the Italian summer by comparing its product to a range of seasonal essentials., the campaign finds McDonald's branding in flip-flops, inflatable rings, parasols and more.
It's yet another example of an approach we've already seen from McDonald's several times now, where it takes advantage of the familiarity of its branding and products to make a visual connection to everyday items. As well as resembling eyebrows, the McDonald's arches can also be found in the straps on flip-flops. The added bonus of this campaign is that it feels like it could be extended to other seasons.
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