Breitling is making a bold move on the sustainability front with the launch of a watch made entirely of lab-grown diamonds and responsibly sourced “artisanal” gold.
For this “traceable watch,” diamonds have been sourced from New York City-headquartered company Fenix Diamonds, which grows type IIa single-crystal diamonds and uses offsets for all its energy consumption to achieve carbon neutrality.
Likewise, the gold used for the new watch was sourced at the artisanal Touchstone mine in Colombia, which is accredited by the Swiss Better Gold Association. Available immediately, the watch retails for $19,500 with a rubber strap and $19,950 for the alligator strap.
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