(Reuters Breakingviews) - Chinese talent will help a top soccer team score multi...
Soccer Football - Thailand v China - International Friendly - Rajamangala Stadium, Bangkok, Thailand - June 2, 2018 - China's Wu Lei in action with Thailand's goalkeeper Kawin Thamsatchanan and Pansa Hemviboon . REUTERS/Athit Perawongmetha
A golden run is coming to a close. Revenue from UK rights for the English Premier League for 2019 to 2022 fell by 10%, the largest decline since the pay-TV live viewing of games began, according to Enders Analysis. Income from digital streams are in flux. International rights sales for the EPL and Spain’s La Liga, meanwhile, grew by 35% over the same period.
The spoils from a Chinese buy can be rich because local fans often follow players over teams, so a smart purchase would also boost overseas sponsorship deals and sales of match-day tickets. That huge potential haul will tempt a club to take the reputational hit of fielding a sub-par athlete.
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