Walt Disney in October will celebrate its 100th anniversary. Taking the real Disneyland as a blueprint for the metaverse that marries its brand and streaming ambitions is not hard to fathom: jennifersaba BVPredicts
Disney characters Mickey Mouse, Minnie Mouse, Donald Duck and Daisy Duck are seen at Shanghai Disney Resort as the Shanghai Disneyland theme park reopens following a shutdown due to the coronavirus disease outbreak, in Shanghai, China May 11, 2020.in October will celebrate its 100th anniversary. In the past century, the Magic Kingdom’s theme parks have survived technological forces.
Disneyland, the theme park business that opened 32 years after the company began, was based on the vision of founder Walt Disney, who oversaw its completion in an orange grove in Anaheim, California. The theme park was revolutionary at the time, because Disney wanted a destination attractive to both kids and adults. Rides and experiences extracted from Disney’s hefty trove of animated characters and movies such as Sleeping Beauty’s Castle and the Mad Tea Party formed the basis for the playbook.
The theme parks, and their related consumer products, are an increasingly important part of the company. In the year ending September 2018, the division had a chunky 25% operating margin and represented almost 40% of Disney’s total operating profit of $16 billion. The company’s TV and cable assets, like ESPN, are declining. And so, Disney will lean evermore on the theme parks to help it boost profit, and offset losses from the company’s streaming video division.
In that way, Disney has the blocks for its metaverse. Take the Star Wars franchise. It has spawned over 10 movies, several TV series for the flagship streaming service Disney+ and serves as the backdrop at Disney World for Star Wars: Galactic Starcruiser, a two-night immersive experience that mimics life in the faraway galaxy. Creating an augmented reality-based world next is not that far-fetched.
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