Breakingviews - China’s Anta strikes gold with Eileen Gu-mania

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Breakingviews - China’s Anta strikes gold with Eileen Gu-mania
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Hugely popular Olympic gold medalist Eileen Gu has boosted Chinese brands and stocks associated with her, particularly the $45 billion sportswear maker Anta, writes t__shum

2022 Beijing Olympics - Victory Ceremony - Freestyle Skiing - Women's Freeski Big Air - Beijing Medals Plaza, Beijing, China - February 8, 2022. Gold medallist Gu Ailing Eileen of China celebrates on the podium.

Tyrone SiuHONG KONG, Feb 11 - Team China’s Eileen Gu is winning over local sports fans and investors alike. Mainland stocks associated with the American-born freestyle skier and fashion model rallied this week as she ascended the podium at the Beijing 2022 Olympic Winter Games, including her sponsor China Mengniu Dairy . Traders even piled into

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