Joffe is set to switch to chair of the lifestyle-focused group in February, and Long4Life has also received a buyout offer
Long4Life CEO Brian Joffe, who built Bidvest into an industrial conglomerate, is set to switch roles to chair at the end of February, with the lifestyle-focused group also currently mulling a buyout offer.
Joffe is a well-respected entrepreneur who grew Bidvest from a bakery into an industrial conglomerate, and Long4Life is his second investment holding company, owning brands including Sportsmans Warehouse, Outdoor Warehouse and the Sorbet franchise...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
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