Brazilian surfers are the best in the world. But their sport is struggling
, arguably the best surfer in the world, grew up in Maresias, a coastal town in Brazil known for its white sand and rolling waves. As a child in the early 2000s, he watched his fellow Brazilians compete in the world surf championships in Hawaii. They were known as “small-wave surfers”: scrappy but second-rate. Australians and Americans took home all the trophies.
The World Surf League recently opened an office in São Paulo. Globo, Brazil’s largest television network, expanded its coverage of the sport in 2015 and made Mr Medina’s rags-to-riches tale into an on-demand film. More man about town than beach bum, the 26-year-old arrived at its premiere in January wearing a sleek blue suit, trailed by an entourage.
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