These 6 brand storytellers are paving the way in branded entertainment paid brandstorytv
” to developing and executing content for sponsorship partners like the NFL, NBA, and Universal Music, Battaglia’s diverse body of work under the Marriott umbrella is vast; Including overseeing the launch and development of Marriott Bonvoy TV, the companies first global in-room entertainment network and the companies first Facebook Watch original series.
The common denominator? Content across each Marriott brand has been successful in building not only awareness of said brands, but also in building communities that engage as brand “fans”.With a title like “Head of Corporate Brand, Creative and Content”, it’s safe to say Angela Matusik is a pioneer in her field. Her strong career as a journalist shows in her work for HP, where the ethos behind projects pursued is clearly “great storytelling first”.
'Cantera 5v5' powerfully captures how Gatorade is fueling the next generation of athletes, demonstrating that when brands seek to support their consumers in diverse ways, they can truly make a difference. Allison Polly’s success can be tracked to her ability to tell stories borne from those difference-making opportunities, along with distributing them to audiences that are eager to be entertained.
She has been a storytelling innovator at Charles Schwab, embracing the phrase “take the unknown and make it known” as a guide for creating compelling work. As part of that mission, she embraces non-traditional marketing activations to break through the clutter and brings a passion to communicating Schwab’s offerings in compelling and unique ways.
It was Kirstin’s idea to create a film to celebrate the launch of Chuck Schwab’s book and bring the brand to life in media, and she was highly engaged in the overall strategy: to show a new, unknown side of Chuck. The film, “
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