Here's how the postal service found and told its hero story: Sponsored by brandstorytv
Sometimes, however, a brand is uniquely positioned to amplify that their brand is, in fact, a triumphant, community connected hero, able to demonstrate its worth through purposeful action, all without suffering the cost of being too brand focused or overly self-congratulatory. Such is the case with the United States Postal Service and the production of their first feature film, “Dear Santa”.
“What could we do to tell a story of what people do across the country that ties to postal service, its customers, those that adopt and give, and those that receive” said Karpenko in his discussion with Brand Storytelling Director Rick Parkhill. A story centered around the holiday magic of Operation Santa became the answer.
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