A discussion on brands that experienced huge initial success but eventually failed, focusing on Sunny Delight and the reasons behind its downfall.
Some companies become household names, but a high profile is no guarantee of longevity. Brands that experience huge initial success, such as Toys R Us, Sunny Delight and Club 18-30, have each suffered falls from grace every bit as spectacular as their meteoric rise., host Sean Farrington and self-made millionaire and serial entrepreneur Sam White discuss more brands that hit hard times and speak to a range of experts to find out why even once-popular business behemoths can fail.
Here are five big business ideas that started strongly but eventually went awry and the main reasons why they ended up as toast. Made largely with water, 10% sugar, various additives and 5% juice, Sunny Delight launched in the UK in 1998. Within 12 months it had reached sales of £160 million and was the UK's third best-selling soft drink behind the giants of Coca Cola and Pepsi. The Sunny Delight juice juggernaut was halted in 1999 when news broke of a toddler whose skin had turned yellow after drinking an excessive amoun
Brands Success Failure Sunny Delight Downfall