Brands Say Everybody's Wrong, Actually the Metaverse Looks Great

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Brands Say Everybody's Wrong, Actually the Metaverse Looks Great
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Uh, if you say so, I guess!

the ones missing the point., simplicity is necessary for Zuckerberg to gain the breadth, influence, and brand engagement that he's reaching for.

"If I'm Zuckerberg, and I'm trying to get to a billion users, I'm saying, 'It's got to be simple,'" Ethan Zuckerman, a professor and internet scholar at the University of Massachusetts Amherst, told the paper. "They're trading visual appeal for the ability to create." Horizon Worlds, though, isn't just simple. It's possible to have a successfully rudimentary design. Roblox, to which Zucko's world has been widely compared, features a decidedly elementary aesthetic. But it still has just that: an aesthetic. Direction.

It's hard not to point out that Zuckerberg's digital chokehold has mainly been bought. Sure, he invented Facebook, but he maintained relevancy by either acquiring competitors or just copying features of platforms that he couldn't buy. He likely doesn't care about building the best option out there, just the biggest.

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