Coca-Cola has said it does not fund military operations in Israel or any country.
An Egyptian supermarket owner shows bottles of Egypt's local beverage brands Spiro Spathis and Diva Masr at his store, in Cairo, Egypt September 1, 2024.Coca-Cola and PepsiCo, which have spent years and millions of dollars building up demand for their drinks in Muslim-majority countries, are now facing a challenge.
In Egypt, local cola brand V7 exported three times as many bottles as last year – while sales of Coke plummeted.And for Pepsi, rapid growth across the Middle East evaporated after the Gaza war began. “The boycott played a major role in making me think again about local and Arab products. We are able to develop these local products through our purchases and support. We are capable of making better products than the boycotted products.”
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