Boxing with giants: Italy's packing robots are not just cardboard cutouts

Italian companies making automated packaging machines - one of Italy’s fastest growing industries, raking in nearly 8 billion euros in 2018, or about a quarter of the world market. Read more: $AMZN

) are customers, though Ponti said client relationships were confidential. Others include the Italian fashion group Gucci, the French retailer Leclerc and the Dutch online shop Bol.com.

“We were doing it manually but the problem was handling the volumes,” Tim Fronzek, co-founder of the German online retailer reBuy.com, which dispatches up to 25,000 items a day, told a CMC customer presentation. The machines may not eat lunch but they do need breaks, for on-site technicians to fix problems and clean away the excess hot glue that can clog the machine.

“Scale is a problem for our industry and consolidation is already under way,” said Maurizio Marchesini, chairman of Marchesini Group, which specializes in packaging for pharmaceutical products.

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