Male teenagers and young adult males are dressing up in suits, ties and even scarves — just like the character Gru — to go see the 'Minions' sequel in cinemas.
with one of the best animated tentpole openings in history: Male teenagers and younger male adults.
The TikTok meme #GentleMinions has been gaining strength throughout the long holiday weekend as male Generation Z’ers showed up at cinemas in dress suits and scarves — the go-to uniform for the supervillain Gru — to watchfranchise. Some of the videos posted on social media even show the crowd bowing to Minion standees situated in the lobby.
“This is what happens when a generation grows up with a franchise,” says one insider close to the movie. Universal president of domestic distribution Jim Orr added, “The movie is playing to a very broad audience, as well to families and the very young.”
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