Bored Ape Yacht Club apes are appearing on weed now.
“There are a lot of entrepreneurial smokers in the group, so naturally, we just ran with it,” Lee says., says licensing was part of the appeal from the beginning. He purchased his ape for 15 ETH, or around $45,000, in August 2021 and thought of it as an investment in branding and marketing opportunities.
“You see Mickey Mouse or Alvin and the Chipmunks — these characters that have come along and been able to stand the test of time. I really think that could be where my ape goes,” Rob says. “That’s why I’ve been very cautious on actually licensing it out and actually using it.”but hasn’t proven itself out yet. Aside from a few apes backed by celebrities, most ventures haven’t broken into the mainstream consciousness — ask your mom to name a bored ape off the top of her head, quickly.
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