Boeing is in crisis. Just how deep the damage goes is yet to be seen

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Boeing is in crisis. Just how deep the damage goes is yet to be seen
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For other companies that have faced significant crises of confidence, the road to recovery can be a long one

Shares of Boeing Co. have taken a pounding this week, amid questions about the safety of one of its signature airplane models following two deadly crashes inside of five months.

Following the crash on Sunday, Boeing’s stock dropped more than 11 per cent. On Wednesday, the company’s troubles deepened, with both the U.S. and Canada announcing they would be grounding 737 Max 8 and Max 9 planes until further notice. “If it’s something mechanical, or in the worst case, the certification has to be re-evaluated, well that really starts to push out deliveries and potential orders get shifted and that’s more of a financial impact to the company.”

While the stock has slowly regained most of its value over the last 18 months, it has still not struck US$141.50 — the price it closed at before the hack was announced.“There was concern in the market that that was … a widow maker,” he said. “There are different types of heart attacks and there’s an artery, when it gets clogged, it’s called the widow maker because of the high likelihood that a person is going to die.

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