SHANGHAI : Chinese internet users slated German automaker BMW on Thursday, accusing it of discrimination at the Shanghai auto show amid claims workers at its Mini booth favoured foreign over domestic visitors during an ice cream giveaway promotion. The topic 'BMW Mini' became the second most-searched topi
SHANGHAI : Chinese internet users slated German automaker BMW on Thursday, accusing it of discrimination at the Shanghai auto show amid claims workers at its Mini booth favoured foreign over domestic visitors during an ice cream giveaway promotion.
The controversy comes as BMW and fellow German automakers have turned up at the Shanghai auto show in full force in a bid to fight to stay on top of consumer trends in the country where Chinese rivals have been aggressively taking market share. The workers were temporary workers hired for the show, not BMW staff, the person said, declined to be identified due to the sensitivity of the matter.The Beijing Youth Daily cited the company as saying the incident was a misunderstanding due to poor management of their staff and that they were tackling the issue.
In presentations earlier this week BMW's CEO Oliver Zipse talked up the importance of the Chinese market to the company, saying many of its cars' features were inspired by China and how the country was ahead of the global curve in auto trends.
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