The German automaker's refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface, has a flatter and more modern look. The blue and white emblem inside the ring remains.
The German automaker's refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface, has a flatter and more modern look. The blue and white emblem inside the ring remains.
The company said that the transparent design gives the car's exterior color"even greater prominence."BMW's previous logo made its debut in 1997. The company has had six logos in its 103-year-old history, all of them largely similar. Read MoreFans have long speculated that the inside of the most recent logo represents a propeller, but BMW explained that the white and blue pattern in fact represents its German home state of Bavaria.
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