Ad BMW_UK and the BFI have joined forces to nurture the next generation of British filmmakers.
BMW has a well-earned reputation as a world-leading technological innovator, but its dedication to social progress both inside and outside the automotive space is equally remarkable. Of course, there’s the company’s Forces for Change scholarship with BritishThe Extra Mile With...
, which has seen Edward Enninful in conversation with AJ Tracey about diversity and inclusion, Simone Rocha about innovation in design and Lily Cole about sustainability. Meanwhile, the BMWpodcast offers a powerful platform for new musical talents, while the BMW Open Work initiative – part of an ongoing collaboration with Frieze – helps to support emerging artists of all backgrounds.
The perfect – and perfectly chic – emblem of BMW’s commitment to championing creativity across the board?. Designed by a diverse team of engineers, the all-electric version of the classic 7 Series combines the luxury of a first-class airline cabin with impressive technology credentials. Its amenities, on the other hand, encompass everything from a 14.9-inch Curved Display and Interaction Bar to Parking Assistant Pro, which steers in and out of parking spaces automatically with ease.
Not only is the 8K/32:9 screen significantly wider than the norm, but the accompanying Bowers & Wilkins Diamond Surround Sound System delivers a full-blown cinematic experience in the comfort of a luxury car. Enter BMW’s new partnership with the British Film Institute, which is giving up-and-coming filmmakers the chance to produce a short film, themed around “Evolving Perspectives”, specifically for this innovative piece of technology.
Submissions opened to emerging creatives across the UK in March, with the shortlist announced in June. In addition to a £10,000 budget to develop their proposed 90-second short film and demonstrate the power of 8K/32:9 cinematography, the five finalists will benefit from mentoring courtesy of Emmy-winning force for change Michaela Coel, whose spectacular comedy
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