Chiapponi — formerly creative director at Tod’s — will bring his flair for developing sophisticated collections to Blumarine, indicating a potential pivot away from the Y2K aesthetic the Italian fashion label has leaned into in recent seasons.
This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. Blumarine has appointed Walter Chiapponi as creative director. His first collection for the Italian brand, owned by Marco Marchi , will be unveiled in February 2024 during Milan Fashion Week. “I am delighted to have been appointed creative director of an iconic Italian brand that has outlined over time an idea of femininity that is defined by lightness and creativity.
Brognano’s first collection for the label, featuring butterfly tops and sequin-heavy pieces, went viral on TikTok in 2020, just as the gaudy Y2K style was gaining popularity among young consumers. The designer maintained this vision until his final SS24 collection, which featured low slung trousers and ruffled dresses, accompanied by large feathered angel wings — reminiscent of those worn by Victoria’s Secret Angels — strapped to the backs of models.
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