Blue Label Telecoms, which is in the process of taking control of Cell C, has announced plans to change its name.
the JSE-listed company that’s in the process of taking control of mobile operator Cell C , has announced it plans to change its name.
“In light of this strategic shift, the board believes it is prudent for the company’s name to reflect this new direction by omitting the reference to ‘Telecoms’. Furthermore, the adjustment of the term ‘Blue’ to the abbreviated form ‘Blu’ aligns with the recent adoption of the trading name and logo ‘Blu’ across various marketing platforms,” it said.
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