Bloomberg’s campaign has been clear that its primary aim is to stick it to Trump—and apparently, the plan is working
—the former mayor is successfully getting under Trump's skin. Despite repeated urgings from his advisers to ignore Bloomberg, Trump has apparently been “pricked” by Bloomberg's massive ad buys, which have plastered the billionaire and his anti-Trump messaging all over broadcasts of the Senate impeachment trial and Trump's usual media diet of Fox News.
even made an appearance on the show to introduce the ad, emphasizing that Trump “weakens the country by attacking [the military].” So naturally Trump, who's reportedly concerned about losing support among Americans in uniform, turned to Twitter to air his grievances. “Mini Mike Bloomberg is playing poker with his foolhardy and unsuspecting Democrat rivals,” TrumpWednesday in response to the ad, pointing to Bloomberg's pledge to financially support the eventual Democratic nominee.
Trump's distress over Bloomberg seemingly stems from the president's own insecurities in comparison to the former mayor, a successful billionaire businessman who's achieved the kind of unabashed financial success that Trump—whose business has filed for bankruptcy —so badly desires. “Trump fears Bloomberg because Bloomberg is actually the guy who Trump played on TV—a fantastically wealthy, self-made success with unlimited resources and a willingness to spend it,” former Obama senior adviserWednesday, by running a campaign that openly covets the Trump campaign's success.
How well Bloomberg's strategies will work out for his own candidacy remains to be seen—after all, Bloomberg still hasn't cracked the top tier of candidates even after throwing gobs of money at the race, spending more than $256 million on advertising in less than two months. But Bloomberg's status as the Democratic field's resident Trump troll could be helpful for Democrats nonetheless.
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