Mike Bloomberg's efforts to embrace social media's irreverent tone has drawn attention, but not necessarily raves. “I don’t really think it worked,” one Democratic strategist said.
Bloomberg’s social media experiments come as politics and internet humor have collided in recent years, with President Donald Trump’s campaign having seized on user-generated images as a way to promote itself online. Andrew Yang’s recent Democratic campaign also received a boost from an online fanbase that rallied around his calls for a universal basic income, while Sanders’ supporters have turned several images of the Democratic presidential contender into popular memes.
Federal Election Commission records show that Bloomberg's campaign has also spent more than $25 million on his little-known tech company, Hawkfish, built with the aim of countering what is seen as Trump's advantage online. "It's all about how can we reach as many people as possible on the mediums they actually consume their news,” the senior aide said.
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