.forum3_ co-founder adambrotman helped conceive and implement Starbucks Odyssey. It allows starbucks customers to purchase and earn digital collectible stamps in the form of NFTs. MostInfluential2022, presented by bitstamp:
worldwide, Starbucks Rewards is the most successful loyalty program in retail, driving about 50% of its business. It is fair to say each time a customer gets a free latte with their Starbucks stars or orders a drink on the app, the credit should go to Adam Brotman.
Brotman fell down the crypto"rabbit hole" in Jan. 2021, when he studied blockchain technology and everything Web3 with venture capitalist and serial entrepreneur Andy Sack. That was when he stumbled on non-fungible tokens , which he described as a"terrific, innovative tool for brands."NFTs “can be a storytelling mechanism because of the metadata you can put in it that can be branded.
"They wanted to have a separate brand but also a brand and a name that would evoke the idea of the romance and fun of going on journeys and collecting stamps in your passport and whatnot. So a lot of the nomenclature for Starbucks Odyssey is built around the game itself and the experience itself, which is an extension of the rewards program," Brotman said.
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