Researchers found basic information about the human causes of climate change can convince people people across the political spectrum.
No matter what your political leanings, a metaphor can be a powerful tool to help people understand a changing planet.
Yet as of 2022, more than 40 per cent of Americans — as well as a small but significant proportion of people from other countries across the world — don’t understand that human activities are driving all the observed spike in global temperatures over the past 100 years. “Since the mid-1800s, humans have been burning fossil fuels to make electricity, heat and cool buildings, and fuel our transportation systems.
A third group was given the metaphor and information about climate change solutions, while a fourth was exposed to the metaphor, the impacts of climate change and its solutions. In a control group presented with an unrelated statement about artificial intelligence, only 65 per cent of participants said global warming was caused by humans.
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