Accusations that Lively is ‘glamorizing’ domestic violence with her ‘It Ends With Us’ marketing campaign is reminiscent of of when she turned slave-owning plantations into s…
LONDON, ENGLAND – AUGUST 08: Blake Lively attends the UK Gala Screening of “It Ends With Us” at the Odeon Luxe Leicester Square on August 08, 2024 in London, England. If you’ve followed Blake Lively’s efforts to promote her new film, “It Ends With Us,” you’d think the movie is a woman’s bubbly, “Barbie”-like journey of self-discovery as she has to choose between two hot guys, enjoys girl-power bonding and dons great clothes — though florals instead of Barbiecore pink.
Canadian-US actor Ryan Reynolds and his wife US actress Blake Lively attend the New York premiere of “It Ends With Us” at at AMC Lincoln Square in New York, August 6, 2024. Others said Lively was “glamorizing” domestic violence” and explained how she was being “gross,” “tasteless,” “unprofessional” and tone deaf,” turning the film’s campaign into “the Blake and Ryan show” or an opportunity to do promotional tie-ins to her other companies.
Yet, “caught up in the weeds of tablescapes and menus, neither Lively nor Reynolds stopped to consider what it meant to actually wed at a plantation, the pretty backdrop not quite covering up the atrocities committed,”Lively’s Southern belle fixation continued. In 2014, she launched launch Preserve, her lifestyle and e-commerce site that sold pricey clothing and home decor items that were inspired by “the allure” of the antebellum South.
Despite the Preserve debacle, photos from Lively and Reynolds’ plantation wedding continued to flourish on Pinterest, The Knot and other wedding-planning platforms. Their wedding, it seemed, provided inspiration for other brides with Southern belle ambitions. But Lively’s “shame” over her “tone-deaf” choices only seemed to last so long. In a 2023 interview, she lamented the failure of Preserve, without mentioning anything about about how it promoted slave-owner “style,”. In talking to Entrepreneur, Lively blamed unspecified “behind-the-scenes stuff that we just couldn’t figure out” and hurtful press coverage that seemed to take delight in her internet company’s closure. “It was scary,” Lively said.
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