Blackpink's Jennie Kim looks amazing in this London-based bridal brand:
. The pop star wore a customised version of the label’s Fluffy Check Dress – featuring an open front and intricate cape back – from spring/summer 2023, which Jennie paired with matching lace pants and knee-high boots.
“We always want to have a sense of ease in our garments, whilst making sure that it feels super special,” Amy Trinh, co-founder and creative director at Wed, tellsJennie Kim wearing Wed’s Fluffy Check Dress while on stage at Blackpink’s BST Hyde Park show in London.In keeping with Wed’s eco-minded ethos, the look was made using zero-waste cutting techniques, as well as recycled materials. “This piece is based on a technique which we have been developing since 2021,” Trinh explains.
For Trinh and her co-founder Evan Phillips, Kim is the perfect champion for their designs. “As a small brand, it’s so important to have someone as high profile as Jennie championing the brand,” Trinh concludes. “It means audiences who haven’t seen our work before discover our world for the first time.”
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