A Toronto-based lingerie company, in partnership with cancer survivors and physicians, are launching a campaign to help raise awareness of how breast cancer could present in Black women and urge the federal government to recommend screenings begin at age 40 instead of age 50.
When Patricia Russell was in her late 30s, she felt a lump in her breast. She knew the texture, the feel of the lump, was not normal.
Since that fateful day,Russell has survived two bouts with the disease. Now, she is part of a campaign launched this week with Toronto-based lingerie company Love & Nudes to not only raise awareness about breast cancer in Black people, but to urge the federal government to lower the age of breast cancer screening programs across the country to include those who are 40 years old so that more people of colour can have cancer detected earlier.
The COVID-19 pandemic has also disproportionately impacted Black people due to structural racism and neglect of communities, meaning that these challenges to getting screened have likely been made worse, the report states. She said many people in her life have been impacted by breast cancer, and a close family friend died of the illnesses in her 40s.
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