Black Friday 2024 was huge in South Africa, as people gravitate to online spending instead of brick and mortar retail.
as South Africans head into the hectic holiday period and then the new year, but how did 2024 compare to previous years when it comes to shopper spending during the massive sometimes month-long sales this November?
Adding that the lowest sales increase it saw was on Cyber Monday, typically the Monday after the Black Friday weekend. Here, the payment processor says it saw “a 32% year-on-year growth on Cyber Monday, according to data from the Ecentric Black Friday Dashboard, a real-time tracking tool belonging to Ecentric Payment Systems.”
Of course, Black Friday itself had the highest volume of transactions, averaging a whopping 2 185 transactions a minute, with the highest per-second volume of transactions hitting 133. This means in one second, 133 transactions were processed.“Even despite concern in some sectors, household consumption, which is often seen as a pillar of the economy, only grew by 0.5%.
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