Daily News | Black Box wines are a refreshing sip at only 70 calories a glass
Last week, we explained that a growing number of wine drinkers are seeking to limit their alcohol intake and one of the ways vintners are meeting that demand. We will continue to explore lower-alcohol options in the coming weeks, which brings us to this new low-calorie product line from a leader in premium three-liter box wines. The Brilliant Collection from Black Box includes three varietals at a remarkably low 6.5% alcohol and 70 calories per serving.
Launched in 2003, Black Box was a great success as the first to market premium box wines that were labelled for their grape variety and contained the equivalent of four standard bottles. They gambled, correctly, that American wine drinkers were ready to shed some assumptions that decent wine could only come with the romance of a bottle and cork.
There are only two ways for winemakers to cut a dry wine’s alcohol by half – you can add water or strip out the alcohol — both of which dramatically dilute wine’s flavor. Black Box fills that taste gap with natural flavors and is betting that the desire for lower calories will outweigh the negative perception of drinking a “flavored” wine. They may well be right once again because this pinot grigio is quite refreshing and surprisingly well-balanced.
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