ICYMI: Binance to release Cristiano Ronaldo NFT collection ahead of World Cup
Binance has previously been critical of celebrity endorsement of crypto companies.
How much would you pay for an animated NFT statue of footballer Cristiano Ronaldo based on an iconic moment in his life? Thousands of dollars for the rarest, Binance is hoping.disgraced exchange FTX, but for embracing celebrity connections.between Binance and Ronaldo's CR7 this summer, the company is planning the first in a series of Ronaldo-themed NFT drops for Nov. 18, just days before the World Cup kicks off in Qatar.
Binance was previously critical of partnerships between crypto companies and celebrities, albeit in a rather tongue-in-cheek manner. Ahead of the Super Bowl in February, it ran an ad warning against celebrities advertising crypto featuring celebrity and NBA star Jimmy Butler. The collapse of FTX has revived focus on the sports celebrity partnerships accrued by the exchange in recent times.
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